#BillabongCore - Pump House Surf Shop (Orleans, MA)
Pump House owners Jamie and Matt Rivers know how to run a surf shop via a simple formula- work hard, play hard. The two have operated their rootsy shop out of Cape Cod, MA for over two decades. While running a surf shop is far from easy, the two constantly make it seem that way with how they embrace everyday. Next time you're nearby, stop in where you’ll find quality hard and soft goods for the whole family with some of the best customer service imaginable.
Why did you start your shop?
I started The Pump House 21 years ago on a dare from my Dad. I was in my last year of high school and on the surf team of my local shop. When I heard that they were going to be closing the doors and shutting down the shop, I was heartbroken. I went home all bummed out and told my Dad, he looked at me and said “Why don’t you buy it”, I think he was joking but I wasn’t. I used money that I had saved from summers of washing dishes to buy the shop and here I am, 21 years later!
What is your favorite thing about owning a Surf Shop?
Doing what we love everyday. Part of my morning ritual is waking up and either surfing, paddle boarding or swimming. We are blessed to get up every day and know that we are going to be surrounded with what we love… surfboards, paddle boards, wetsuits, bikinis and tons of stoked customers. If you love what you do, you never work a day in your life.
What is your favorite local Surf spot?
I am at Coast Guard Beach every morning. It is a consistent and fun beach break always filled friendly crowd of locals. Fast and fun little peaks down the entire beach to spread out the crowds and it’s half way between home and work. Not to mention it is absolutely one of the best spots for taking in the sunrise.
Best Local spot for Lunch? Coffee?
One of my favorites is The Knack, located right next door to the shop. Some of the best fish tacos and burgers in town, especially the avocado burger. Jamie is a big fan of the veggie tacos but only if she can top them off with The Knack’s crunchy onion rings. You can also grab a cold beer there after a long session…..and if you still have room for dessert, the homemade ice cream cookies are a must.
Who is your favorite professional surfer?
I am a big fan of Donavon Frankenreiter. From music to surf, he has it dialed in. He knows how to let loose and really be in the moment in and out of the water.
What makes your store/shop unique?
Our customer service. We always strive to provide the best customer service a person could ask for. Whether someone needs a personal shopper to help them find that perfect bikini or if they need tips on what local surf spots are working that day; we are here to help. Friendly, respectful and stoked to help others enjoy the ocean as much as we do!
What’s the craziest scenario that has ever gone down inside your shop doors?
Without a doubt it is our annual Midnight Madness Sale. For one night in August, we re-open the shop from 9pm to Midnight and mark down everything inside the store. It is chaos and the most fun we have all summer. Last year it was a toga party, the year before that it was 60’s summer of love…..who knows what this year will bring!
What’s the biggest challenge you face on a regular basis?
The balance of work and play. To own and run a successful shop, it’s so important to work as hard as you play and vice versa. My wife Jamie and I are always getting up at the crack of dawn to play in the water. Whether it be a sunrise surf sesh or a long SUP paddle, getting outside is a must before a long day in the shop.
How important is your relationship with the local community?
Our relationship with the local community is of utmost importance to us. We help run events such as the Orleans Surf Film Fest. This event not only raises scholarship money for our local High School students but it also pulls together a radical mix of short and long films, an eclectic mix of surf memorabilia and some amazing classic surfboards (http://www.orleanssurffilmfest.com).
We also help put on the Cape Cod Oldtimers Longboard Classic. This is a surf “contest” that has been going on for over 20 years and raises money for Big Brothers Big Sisters of Cape Cod and the Kenney Norton Scholarship Fund (http://capecodoldtimers.com). This is THE PLACE to go to see some vintage longboards in action but if you want to compete, leave your leash and wetsuit at home because they are not allowed in the water for this event.
Any final thoughts?
Always remember we are here to live and love everyday. Treat other people (including Mother Nature) with kindness and respect and it will come back to you tenfold. Peace, Love and Aloha
Store Location: 9 Cranberry Highway, Orleans MA. 02653