• The Samantha Wills for Billabong Jewelry Collection


Billabong Womens is excited to announce the very first jewelry collaboration with beloved Australian Designer, Samantha Wills. The collection boasts surf-meets-luxury designs and is the debut jewelry collaboration for Billabong, expanding the brand’s current product category offering for women. The product range, a mix of necklaces, rings, earrings, and bracelets, combines aspiration and approachability. The pieces are custom crafted for the girl who brings beach-inspired freedom together with a strong fashion sensibility and are easily layered for personalized looks.

Samantha Wills began her career as a fit model for Billabong when she was 18 years old, and grew up in the surfing town of Port Macquarie, NSW Australia, so Samantha Wills has saltwater in her veins. Having established her namesake accessories brand in 2004, Wills now bases between her homes in New York City & Los Angeles. Named as a break out star in 2011 by The New York Times & nominated for Australian of The Year for her work in inspiring young women. With a cult social following, Wills' message of empowerment was solidified in 2015, when she launched the Samantha Wills Foundation, a digital forum designed to empower women in business. Describing the opportunity to collaborate on the Samantha Wills for Billabong Collection, Wills says, 'It's a dream come true, I grew up with the brand...This opportunity feels like coming home'. Passionate and proud of her coastal Australian origins, this is reflected in her personality and style. With a love of the outdoors, including surfing, Wills ensures to never leave it too long between ocean swims, and is the first to acknowledge that she is a much better creative designer / director than she is surfer.